As we continue to enhance the fan experience at Rochester Red Wings games, gathering direct feedback from our attendees is invaluable. Our first game survey effort has provided us with significant insights into what drives our fans to the ballpark and what may attract them to more games in the future.
Key Takeaways:
Affordability Matters: The most frequent response to the question, "What would attract you to come to more Red Wings games?" was related to pricing. Fans are looking for affordability, whether it’s the ticket prices, concessions, or overall cost of attending a game. This aligns with broader trends we've seen in the industry, where affordability is a key driver of attendance, especially for families and regular attendees.
Promotions and Giveaways Are a Big Draw: Promotions and giveaways were also mentioned frequently. Special promotions, themed nights, and free giveaways are strong motivators that can turn a casual fan into a regular attendee. This suggests that we should continue to emphasize these events and perhaps even increase their frequency or variety to keep the excitement high throughout the season.
Fun and Entertainment: The idea of "fun" was another common theme. Fans are seeking not just a baseball game but a full entertainment experience. This feedback underlines the importance of ensuring that every game offers something special, whether through pre-game activities, in-game entertainment, or post-game fireworks…and parties. link to cocos locos video
Weather Concerns: Weather was mentioned several times, which is expected given that baseball is an outdoor sport. While we can't control the weather, understanding its impact on attendance can help us better prepare for potential drops in attendance and possibly offer weather-related promotions or comforts to mitigate these concerns. And with this, how can we better serve our fans when weather becomes an issue. What kind of pivoting into different business mediums can we emphasize that we can’t as much during a normal game.
Diverse Interests: The diversity of responses, including mentions of food options, accessibility, and even preferences for certain days of the week, highlights that our fan base is varied with different expectations and needs. This suggests that a one-size-fits-all approach might not be as effective, and more personalized or segmented marketing efforts could yield better results.
A Seamless and Memorable Experience
Our survey process is distinguished by the perfect blend of cutting-edge technology and personalized service, ensuring every fan leaves with a lasting impression. The journey begins when fans scan a QR code strategically placed around the ballpark, leading them to complete a quick and easy survey. Once submitted, their responses are instantly stored in our database and seamlessly processed by our automated system to generate a personalized certificate—all without the need for human intervention. This streamlined approach allows us to focus on what truly matters: creating unforgettable moments for our fans.
But the experience doesn't end there. Following the survey, we curate a special package tailored for our fans. This package includes a game program, a "My First Game" light-up pin, a pocket schedule, the aforementioned personalized certificate, Red Wings Rewards information, bumper stickers, and other exciting goodies. To add a personal touch, our team hand-delivers these packages directly to the fans, offering to take photos that we can share with them later, further enhancing their connection to the Red Wings experience (and encouraging them to share the experience with their friends).
This thoughtful combination of efficiency and personal engagement ensures that each fan's visit is not just another day at the ballpark, but a cherished memory they'll hold onto.
The Value for Our Partners
For potential sponsors, this meticulously crafted fan engagement process presents a powerful opportunity to connect with our audience on a deeper level. By partnering with the Rochester Red Wings, your brand becomes an integral part of the cherished memories our fans create at the ballpark. Each interaction, from the initial survey to the hand-delivered package, offers a unique opportunity for your brand to be prominently featured and emotionally resonant with our audience.
Our efficient, automated approach ensures that your brand is associated with innovation, quality, and a commitment to delivering exceptional experiences. The personalized nature of our fan interactions provides multiple touchpoints where your brand can leave a lasting impression, ensuring that your sponsorship is not just seen but remembered.
Aligning your brand with the Rochester Red Wings means more than just sponsorship—it’s about becoming part of the stories and memories our fans take home. This deep integration into our fan engagement process guarantees that your brand remains top-of-mind long after the final inning, driving both visibility and loyalty among our dedicated fan base.
Moving Forward
This particular survey has given us a solid foundation of data to build upon. As we continue to analyze the feedback and roll out more surveys, we’ll be better equipped to tailor our offerings to meet fan expectations, ultimately driving higher attendance and deeper fan engagement.
Thank you to everyone who participated in our survey—your input is helping shape the future of Red Wings baseball!
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