A Program Built for Rochester: Helping Local Businesses Grow with the Red Wings

Making professional marketing accessible - and personal - for our hometown businesses.

In every great partnership, there’s a common goal: growth.

For generations, the Rochester Red Wings have worked to build a stronger community…not just through baseball, but through connection.

That same spirit is what inspired the launch of Cover Your Bases, a marketing program designed to give small businesses the same kind of professional exposure once reserved for major brands.

This isn’t about selling ad space. It’s about opening doors and elevating our community. 

⚾ Making Big-League Marketing Accessible

We know that for many small businesses, marketing can feel out of reach.

Hiring an agency is expensive. Running ads is time-consuming. And it’s easy to feel like your message gets lost in the noise. Should I do radio ads? What about a TV commercial? I have to do those internet ads too, right? What about the phone book? Ok, maybe not the phone book…

That’s exactly why we built Cover Your Bases.

Starting at just $1,995, this program makes it simple and affordable for Rochester-area small businesses to reach millions of fans online and in person - with the full support of the Red Wings’ in-house creative and partnerships team behind them.

Each package combines tickets, social media exposure, and professional marketing assets that bring your business to life across multiple channels…all FULLY managed by our staff.

You bring your logo…we bring the audience.

Ready to begin...start your jouney here!

💡 Growing Together

When local businesses grow, Rochester grows with them.

From family-owned shops and restaurants to start-ups and service providers, our goal is to give small businesses the same opportunity for visibility, recognition, and credibility that larger companies enjoy.

With Cover Your Bases, your business doesn’t just appear…it belongs.

Fans see your brand in the same environment as household names. Next to MLB’s iconic logo…next to Verizon’s iconic V…next to Nationwide’s iconic jingle…

They engage with it, share it, and associate it with one of Rochester’s most trusted and beloved institutions.

It’s a partnership that feels good because it’s built on community pride.

🌟 Your Team Behind the Scenes

Every business that joins Cover Your Bases gets the same care and creativity we bring to our largest sponsors.

You’ll have a dedicated Red Wings representative who will help plan your campaign, oversee the creative, and guide you through every step along the way.

Our team will handle the design, posting, scheduling, and tracking...and when it’s all done, we’ll send you a campaign recap showing exactly where your brand appeared and how your investment performed. You’ll get the exact same feedback and insights that we send to our national partners…because you’re Big League, too. 

It’s professional marketing - without the heavy lift.

❤️ More Than a Program… A Partnership

At its heart, Cover Your Bases is about more than marketing...it’s about celebrating the entrepreneurial spirit that has defined Rochester for generations. From the innovation that built Kodak and Xerox to the small businesses that keep our neighborhoods thriving today, this city’s story has always been written by bold thinkers and community builders.

When local companies partner with the Red Wings, they’re not just reaching fans; they’re joining a legacy of creativity, collaboration, and progress that continues to move Rochester forward. 

Because we believe every great business deserves a great audience…and every great city deserves to see its businesses shine.

🚀 Ready to Grow with Us?

Whether you’re a small business taking your first marketing step or a local brand looking to elevate your visibility, the Red Wings are here to help you tell your story.

Because your business deserves to play on the same field as the big names.

👉 Learn more and explore packages at RedWingsPartnerships.com

🎟 Starting at just $1,995...because every local business deserves a big-league stage.

All Cover Your Bases packages are subject to review and approval by Rochester Community Baseball, Inc. to ensure alignment with Red Wings brand standards. Purchase of a package does not guarantee final placement or constitute a confirmed advertising agreement until approved by the Red Wings Partnerships Department. Performance examples and marketing data referenced are for informational purposes only and should not be interpreted as financial or investment advice.