Professional Marketing for Under $2,000: How Small Businesses Can Grow with the Rochester Red Wings

TL;DR: Cover Your Bases gives small businesses big-league exposure with the Rochester Red Wings for as little as $1,995. Each package includes season-long visibility through tickets, social media, and optional upgrades like print, email, or radio...all managed by the Red Wings team. It’s an easy, affordable way to market like a major brand and reach millions of fans online and in the ballpark.

Big-league visibility. Small-business price tag.

If you’re a small business owner, you’ve probably looked at professional sports marketing and thought:

“We’d love to advertise with a team like the Red Wings…but that’s probably way out of our budget.”

We hear that all the time...so we built something to change it.

The Cover Your Bases – Social Edition is our most accessible full-season marketing program ever, giving local businesses the opportunity to reach millions of fans online and in person for just $1,995.

It’s not just affordable...it’s turnkey.

You get the visibility of a professional campaign without needing a big marketing team, complex planning, or agency fees.

⚾ What You Get for Under $2,000

Every Social Edition package includes:

1. 🎟 20 undated game tickets – perfect for rewarding employees, thanking customers, or hosting a team night out.

2. 📲 10 Red Wings social media features – including tagged collaborations and highlights of your brand/logo, spaced across the season, handled entirely by our marketing team.

This means that for less than the cost of a single highway billboard, or one week of paid digital ads on Facebook, your brand will be featured across the highly popular Red Wings social media channels...reaching thousands of fans in the stands each night, and millions more online, throughout the baseball season and beyond.

And we’ll take care of everything:

✅ Assembling the creative

✅ Creating and scheduling when your posts will hit

✅ Managing your season-long visibility

Think of us as your marketing agency built right into the ballpark...simple, affordable, and fully managed.

Read to start now? Click here.

📲 Where Your Brand Will Be Seen

Your brand will appear on Red Wings social media content that fans already love and engage with...the kind that goes well beyond basic posts.

Your brand will appear across authentic, fan-favorite content that the Red Wings are already known for…from game highlights and behind-the-scenes videos to office skits, stat graphics, and viral in-game moments that fans love to share. Every piece is created in-house by our team, designed to feel fun, relatable, and rooted in the Red Wings’ personality.

These posts consistently reach hundreds of thousands of fans per week and often generate tens of thousands of interactions across Facebook, Instagram, X, and TikTok.

It’s a perfect mix of frequency and relevance...positioning your brand within content that fans actually want to share.

🌟 The Power of Going Viral

Every once in a while, something bigger happens.

A walk-off win, a historic play, creative office hijinks…or an ADORABLE BRUCE THE BAT DOG moment…(WATCH: Dan Mason LOVES Blue Cheese, WATCH: Bruce's World Record Paw-tograph, WATCH: Bruce Leaves Paw-tograph at TODAY Show)

When Red Wings content takes off, it’s not just local...it travels. Our most popular posts have reached millions of fans nationally, driving massive engagement from baseball fans and community members alike.

When your logo or brand is featured in that content, your visibility extends far beyond Rochester...reaching new audiences, new markets, and potential new customers.

That’s the upside no other local platform can offer: the potential for viral reach, backed by the credibility of a trusted team.

Across thousands of posts and a variety of campaigns in recent years, the Rochester Red Wings have built a social and digital presence that now rivals national brands in both reach and engagement. A significant share of content consistently reaches millions of fans, with many pieces breaking into six-figure views on the first day and several surpassing the million mark. Fueled by authentic, shareable storytelling that fans actually want to engage with, the Wings have become one of Minor League Baseball’s most influential digital brands...connecting local and national partners alike to a massive, highly engaged audience across platforms.

💡 Why This Works

Small businesses often face two big marketing challenges:

1. Limited budget

2. Limited time

The Social Edition solves both.

It’s designed for entrepreneurs, startups, and family-owned operations who want to look professional, stay visible, and build brand recognition...but don’t have the staff or resources to manage an ongoing campaign.

We handle strategy, design, and execution in-house, so you get full-season reach with zero extra work.

And because we were able to keep the price under $2,000, fitting it into your annual marketing budget...or even using it as a test campaign before expanding into our other packages (Print, Email, or Radio)...should be a whole lot easier.

📊 A Smarter Way to Spend

Let’s put that investment into perspective:

• A single radio ad run on a local station can cost $300–$500 per 30-second spot...and it’s gone after it airs.

• A billboard can cost $1,500–$2,000 per month...and it never changes.

• A Facebook or Google Ads campaign can burn through $2,000 in clicks in just a few days.

The Social Edition gives you six months of exposure, and your brand becomes partners with the most trusted, community-driven sports organization in Rochester.

That’s long-term visibility, not one-and-done advertising.

🚀 Get in the Game

You don’t need a big budget to market like a big brand.

For $1,995, your business can become part of the Rochester Red Wings’ 2026 season, reaching fans online, in the ballpark, and across the community...all with the support of a professional marketing team that handles the work for you.

Because when it comes to growing your brand, sometimes the smartest move isn’t spending more...it’s choosing the right partner.

👉 Learn more and purchase your Cover Your Bases – Social Edition now at RedWingsPartnerships.com

🎟 Limited availability each season...reserve yours today HERE.

All Cover Your Bases packages are subject to review and approval by Rochester Community Baseball, Inc. to ensure alignment with Red Wings brand standards. Purchase of a package does not guarantee final placement or constitute a confirmed advertising agreement until approved by the Red Wings Partnerships Department. Performance examples and marketing data referenced are for informational purposes only and should not be interpreted as financial or investment advice.